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七月 11, 2019 |

We Blog » General

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Mar 14

GoDaddy Web Site Builder and Search Engine Optimization? Don’t also Bother!

Since the title indicates, this website post describes our experience with GoDaddy Website Builder (no matter its variation – “Personal”, “Business” or “Business Plus”) although we had been attempting to enhance the on-site Search Engine Optimization of a customer. Its function isn’t to harm GoDaddy’s reputation but alternatively to greatly help small businesses understand that GoDaddy’s site Builder isn’t this content administration system (CMS) that is suitable for attaining the salient online existence this is certainly therefore vital for small enterprises’ survival in this extremely competitive age.

As always, during our initial analysis of our client’s situation, we made a summary of problems that required action. Among others, the robots.txt file was not configured properly, there were two versions of the true webpage and something would have to be 301-redirected to another, there clearly was no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing towards the Bing+ neighborhood listing ended up being embedded, etc.

We knew that the internet site ended up being hosted on GoDaddy’s web site Builder, which we’d no knowledge about, so our concept would be to attempt to perform the optimizations upon it if unsuccessful – move the web site to WordPress and hosting that is regular.

Everything we learned is the fact that while being the cheapest means to host a site on GoDaddy (that makes it an exceptionally cheap choice completely), the web site Builder didn’t permit you to perform virtually any action that a consistent web web hosting will allow one to. GoDaddy promote their device because the option that is best with their non-technical consumers – an extremely easy tool with 100per cent hassle-free setup and upkeep to present your online business with a cushty fundamental internet site.

That is real (the “comfortable fundamental website” component is argued), nonetheless it is simply what a WordPress website hosted with regular web web web hosting services provides you with, too, except WordPress is nowhere near as limiting. Let me reveal my advice to all the small enterprises – don’t get intimidated by just how “technically demanding” it really is to create a WordPress website and “undersell” your on line existence to a web page Builder site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too limiting design that is SEO development-wise also for the many modest consumers.

The absolute most shocking part about GoDaddy site Builder is you don’t have usage of the FTP therefore the database. It is possible to imagine the capabilities that are limited derive from this type of limitation. For instance, and even though there clearly was a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable since the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt guidelines for all of us but unfortunately they responded that this is simply not one thing they support. The client rep stated straight that the goal of GoDaddy site Builder is always to assist fundamental users develop a website that is basic something such as a company card. So anything “too advanced level” will be impractical to implement – exact exact same applies to our recommendations to 301 redirect one of many house pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. so essentially the concern that pops up is “what can one actually do with GoDaddy Website Builder to make usage of at the least some basic SEO?”. Well, you can easily nevertheless:

  • compose top quality content
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become within the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to make usage of Schema.org markup that might be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped down, making the code invalid – one other characteristics remain intact though)

Our Suggestion

That which we advised to the customer would be to migrate their GoDaddy site Builder built web site to WordPress therefore we are able to implement all our Search Engine Optimization recommendations. The key concern he previously ended up being that keeping their web site will end up incredibly hard for him because he would need to discover ways to handle WordPress. We chose to provide him a free of charge assessment to get their means around WordPress that will be by no means significantly more tough to handle than GoDaddy Website Builder.

If you’re your small business owner and try this website tend to be to locate a good way to generate and continue maintaining a web page, we suggest you get hosting from the well-reputed company and make use of WordPress as being a CMS. By doing this you can expect to have the ability to completely use Search Engine Optimization recommendations with no restrictions.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!

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